Bayside Pilates
About
Bayside Pilates
OVERVIEW: Bayside Pilates is a staple in the Corpus Christi fitness community, known for its challenging and empowering reformer Pilates classes. When the studio decided to expand into a second, downtown location, they wanted the launch to reflect the bold energy of their brand. That meant new branding—something fun, funky, and full of personality. The rebrand brought a fresh visual identity to life with vibrant colors, playful type, and design elements that reflect the strong, spirited members who make up the Bayside community.
SERVICES: Brand Design
The problem
As Bayside Pilates prepared to open its second location, it became clear that the existing logo and branding no longer matched the studio’s evolution. The original look felt outdated and didn’t reflect the bold, fresh direction the team was headed. With a growing community and a new space on the way, Bayside needed a visual identity that felt just as vibrant, energetic, and modern as the experience they offer in the studio.
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The Solution
Our work with Bayside Pilates centered around creating a fresh, energetic brand identity that aligned with their expansion and bold new direction. The goal was to deliver a look that felt fun, funky, and modern – something that would stand out both online and in-studio.
Our work included:
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Full brand identity refresh, from concept to execution
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Primary logo, secondary logos, submarks, and brand icons
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A detailed brand guidelines document for consistency across platforms
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Creative direction for visual styling, tone, and brand personality