about elizabeth's
Elizabeth’s at the Art Museum is where beauty and flavor meet. Located within the iconic Art Museum of South Texas, Elizabeth’s invites guests to indulge in Mediterranean-inspired cuisine and crafted cocktails, all while enjoying warm, inviting interiors and stunning harbor views. Known for its vibrant atmosphere and unique setting, Elizabeth’s has become a go-to spot for memorable meals and events in Corpus Christi. A perfect blend of art, flavor, and charm, Elizabeth’s offers an experience that’s both refined and relaxed.
CASE STUDY:
elizabeth's at the art museum
SERVICES: Social Media Management & Content Creation
DURATION: August 2023 – December 2023
PLATFORMS: Instagram, Facebook, TikTok
the challenge
Elizabeth’s at the Art Museum sought to attract more visitors to enjoy its unique dining experience and reserve the space for private events. Their goal was to position Elizabeth’s as a trendy, must-visit destination in Corpus Christi—a place where locals and visitors alike could gather for memorable meals and events.
the solution
We approached this with a customized strategy that included a heavy emphasis on reels and albums to maximize visibility, diverse content styles to resonate with varied demographics, and strategic calls to action to encourage clicks, shares, interactions, and ultimately, visits to the restaurant.
facebook growth highlights
ENHANCED REACH
On Facebook, our average reach reached 1,793 per month, doubling initial reach figures. This steady growth in visibility is a direct result of platform-specific adjustments, such as focusing on album-style posts that resonated well with the target demographic.
FOLLOWER GROWTH
Facebook followers increased from 1,531 in August to 1,607 in November, signaling a consistent and loyal following base.
ENGAGEMENT & AUDIENCE
Leveraging Facebook’s demographic with content tailored to a slightly older audience led to higher interaction rates. Our top posts achieved hundreds of reactions and comments, creating a thriving online community around Elizabeth’s.
tiktok growth highlights
VIEW OPTIMIZATION
With TikTok, we focused on boosting video views rather than follower counts—a critical metric for brand exposure. Our videos consistently achieved 800–900 views per post, with top posts reaching nearly 1,000 views, effectively engaging viewers with Elizabeth’s content.
instagram growth highlights
AUDIENCE REACH
With a consistent upward trend, we reached an impressive 6,236 average users per month, peaking at 7,813 in August as we launched our optimized content plan.
FOLLOWER GROWTH
From 4,217 followers in August, we steadily rose to 4,436 in November—a growth of approximately 5.2%. Our commitment to engaging content kept the audience connected and interested.
HIGH ENGAGEMENT
Engagements on Instagram remained strong, with notable highlights like the 27.7% increase in reel interactions in October, contributing to our robust engagement figures each month.
conclusion
Through a data-backed, adaptive approach, Elizabeth’s at the Art Museum saw substantial growth in both reach and engagement across social media platforms. With an average reach of over 6,000 users on Instagram and nearly 1,800 on Facebook monthly, Elizabeth’s brand presence is now stronger than ever, fostering a vibrant, engaged community that continues to grow. This case study underscores our commitment to driving impactful social media growth for our clients.
