CASE STUDY:
PARK SEVEN
SERVICES: Social Media Management & Content Creation
DURATION: September 2023 – December 2024
PLATFORMS: Instagram & Facebook
about Park seven
Park Seven is a charming boutique known for its thoughtfully curated collection of home decor and gifts. Located in the heart of Corpus Christi, the shop has become a favorite destination for customers seeking unique, high-quality items that inspire creativity and warmth. With a focus on offering something for everyone, Park Seven combines timeless style with modern trends to create a shopping experience that is as inviting as it is inspiring. Whether you’re looking for the perfect gift or a special touch for your home, Park Seven is the place to find it.
the challenge
Park Seven sought to establish a consistent posting schedule to better highlight featured items and create a stronger connection with their audience. The primary goal was to attract a younger demographic into the store while maintaining engagement with their current followers. This required a fresh, engaging approach to content that aligned with their brand identity and resonated with a younger audience.
the solution
We implemented a consistent posting strategy focused on lifestyle-driven content and featured items. Posts were tailored to appeal to a younger audience by incorporating relatable themes, showcasing staff members, and highlighting seasonal events. By balancing product highlights with engaging, authentic content and optimizing post timing, Park Seven successfully increased visibility, engagement, and foot traffic among their target
instagram growth highlights
AUDIENCE REACH
We saw a 67.3% increase in non-follower reach, showing the success of targeted strategies.
FOLLOWER GROWTH
Increased from 1,924 to 1,990, reflecting a 3.4% growth rate. This steady climb positioned the brand for long-term audience retention.
HIGH ENGAGEMENT
Grew by 20%, with interactions climbing from 321 to 385. Top-performing posts saw engagement rates up to 9.8%, well above industry averages.
facebook growth highlights
AUDIENCE REACH
Jumped from 1,462 to 2,884, a 97% increase, driven by strategic content variety and seasonal campaigns.
FOLLOWER GROWTH
Gained 30 new followers in two months, a 25% increase.
ENGAGEMENT BOOM
Wedding-related posts and staff features consistently generated the highest reactions and shares, reinforcing the importance of audience-focused content.
conclusion
Park Seven’s revamped social media strategy created tangible results in just four months, with dramatic increases in engagement and reach. By combining consistent posting with creative, audience-focused initiatives, Park Seven not only achieved their immediate goals but also laid the foundation for continued growth and long-term success.
