Presence That Resonates. Strategy That Moves.
We don’t just make content. We translate feeling into momentum.
At The Swell Studio, we help experience-driven brands build digital presence that carries the same magic as your in-person world.
If people love your space, your service, your story, but your content doesn’t quite capture it? That’s where we come in.
We blend imaginative creativity with a strategist’s brain – because it’s not enough to look good online. Your brand has to feel right and perform even better.
We’re built for boutique. Rooted in Texas. Inspired by experience.
Based on the Texas coast, we’re deeply connected to the independent businesses and community-first brands we serve. Our work is inspired by the kind of experiences we chase in real life: warm spaces, soulful service, creative energy you can’t fake.
We’ve worked with hospitality and lifestyle brands that don’t just want more content; they want alignment, intention, and growth.
We immerse ourselves in your world so we can elevate it. Every post, campaign, and creative direction is grounded in strategy and wrapped in story.
Why Clients Choose Us
You're not hiring an agency. You're gaining a partner who:
Gets the vibe and builds the strategy
Stays close to your brand, not just your content
Is as invested in your growth as you are
We’ve helped clients 2x their visibility, hit 12% ad CTRs, and finally feel proud of how they show up online.
But more than that — we’ve helped them feel seen, understood, and creatively led.
Hey, Hi, Hello
Hey, Hi, Hello
Meet Emma – Founder & Creative Strategist
Born and raised on a farm in Eagle Lake, Texas, Emma has always had an eye for storytelling and a heart for experiences. She earned her degree in Creative Advertising from the University of Texas, then set off with her husband, Chase, to the Texas coast — where The Swell Studio was born from a mix of intuition, strategy, and a love for soulful, experience-first brands.
With over five years crafting digital stories for hospitality, lifestyle, and experience-driven businesses, Emma saw firsthand what most agencies miss: content that looks good isn’t enough. It has to connect, move, and ripple.
Rooted in a background in design, art, and photography, she brings a strategic creative lens to every project — helping boutique brands translate their offline magic into digital presence that builds real momentum.
Emma loves traveling, spending time with her husband and Australian Shepherd, Roe, and swimming in the sunshine. Her happy place is on a boat in Rockport, Texas.