Presence That Resonates. Strategy That Moves.

We don’t just make content.
We turn brand feeling into booked-out momentum.

At The Swell Studio, we help experience-driven hospitality brands build a digital presence that performs, with the same intentionality and soul as your in-person space.

If people love your vibe but your marketing isn’t bringing them through the door (or back again)? That’s where we come in.

We blend imaginative storytelling with a strategist’s mind, because it’s not enough to look good online.

Your brand has to move people and move revenue.

We’re built for boutique. Rooted in Texas. Inspired by experience.

Based on the Texas coast, we’re deeply connected to the independent, founder-led businesses and community-first brands we serve.

We draw inspiration from the spaces we chase in real life: the ones that feel magnetic, soulful, and thoughtfully designed.

But we don’t stop at vibes.

We partner with hospitality and lifestyle brands that don’t just want to post, they want to perform. They want strategy, creative with soul, and content that converts.

Every post, campaign, and brand decision is guided by our Ripple Effect Method: a strategic, omni-channel approach designed to move people and move revenue.

Why Clients Choose Us

  • We don’t just make things pretty: we build campaigns that feel aligned and convert. Our work honors the heart of your brand and drives bookings, RSVPs, and repeat visits.

  • We stay close to your brand like an internal team would. That means you’re not just getting an outsourced service, you’re getting a strategic partner who gets it.

  • From doubled visibility to 12%+ ad click-through rates, we focus on work that builds momentum. If it doesn’t help you get seen, remembered, or booked, it’s not on our radar.

  • We know what makes small but mighty brands special. We work best with experience-first operators who are ready to scale with intention and look damn good doing it.

Hey, Hi, Hello

Hey, Hi, Hello

A woman with blonde, curly hair sitting on the floor with her knees drawn up, wearing a beige top and gray jeans, against a plain light background.

Meet Emma – Founder & Creative Strategist

Born and raised on a farm in Eagle Lake, Texas, Emma has always had an eye for storytelling and a heart for experiences. She earned her degree in Creative Advertising from the University of Texas, then set off with her husband, Chase, to the Texas coast, where The Swell Studio was born from a mix of intuition, strategy, and a love for soulful, experience-first brands.

With over five years crafting digital stories for hospitality, lifestyle, and experience-driven businesses, Emma saw firsthand what most agencies miss: content that looks good isn’t enough. It has to connect, move, and ripple.

Rooted in a background in design, art, and photography, she brings a strategic creative lens to every project, helping boutique brands translate their offline magic into digital presence that builds real momentum.

Emma loves traveling, spending time with her husband and Australian Shepherd, Roe, and swimming in the sunshine. Her happy place is on a boat in Rockport, Texas.