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FOLLOW ALONG @THESWELL.STUDIO

Went to Hotel Magdalena expecting a weekend stay.
Left with some notes ✍️

From wooden key cards to analog feedback to $5 tip tokens — every touchpoint was small, simple, and wildly effective.

None of it screamed “branding.”
All of
If every post is a one-and-done, your brand is bleeding momentum.

High-performing brands don’t just post – they guide.

→ The post leads to the newsletter
→ The newsletter leads to the blog
→ The blog leads to the event
&r
If we haven’t officially met – hi, I’m Emma ⚡️Founder of The Swell Studio and big believer that the best brands feel like your favorite place: warm, intentional, and rooted in experience.

My background is in creative advertising, b
If your content’s been off lately, it’s not a discipline issue.
It’s a capacity issue.

Hospitality moves fast – content doesn’t.
So when everything’s urgent, the online presence always falls last.
But that doesn&r