It’s officially August (how?!), which means it’s the perfect time to refresh your feed, reconnect with your audience, and get ahead of your content calendar. If planning social media feels like a struggle lately, don’t worry. We’ve got five post ideas that will help you show up consistently without overthinking it. Even if you are a serial overthinker (join the club).
Celebrate an August Holiday
I know, this feels so cliché, but when implemented strategically (and sparingly… please), they can be a fun, light-hearted content idea!
Here are some ideas:
August 4: National Chocolate Chip Cookie Day (hello, snack content!)
August 6: National Friendship Day (perfect for client love or team shoutouts)
August 15: National Relaxation Day (wellness tie-ins or downtime reminders)
Even if it’s just for stories, jumping on a timely moment can spark engagement.
Share Your August Goals
Invite your audience behind the scenes by sharing what’s on your radar this month. It could be a new product, project, event, or even a personal goal. Use this format to keep it simple:
“This month, we’re focusing on [X]”
“Our August goal is to [Y]—stay tuned!”
It shows you're human and helps build excitement for what’s ahead.
Highlight a Client or Customer
Always a great way to give your clients some love… not to mention a little self-promotion / pat on the back ;) Don’t overthink the format, just pair a great quote or photo with a caption like:
“Client shoutout! [Name] said it best: ‘[testimonial]’”
“We loved working on this project for [Client Name] – here’s a peek!
Beat-the-Heat Content
I always think we have gotten through the “peak heat” of summer around July… then August blesses us with it’s presence. Whether you sell a physical product or service, lean into that August vibe (& heat):
Summer drinks
Vacation inspiration
Beach scenes
Poolside reads
Heatwave humor
Think about what your audience is experiencing this month, and post something that makes them say: “That’s so me.”
Throw It Back or Show a Transformation
August is a great checkpoint to revisit how far you've come this year. Kids are headed back to school and the year is basically almost over at this point (right?!), so it’s a great time to reflect! Try a before-and-after post, a throwback to where you started, or a side-by-side of old vs. new:
“Swipe to see where we started in January…”
“Halfway through the year and still growing 👏”
It's a feel-good moment that encourages reflection and gives your audience something to root for.
Need Help Bringing These Ideas to Life?
Whether you’re looking to book a content shoot, update your visuals, or create a strategy that actually works – we’re here for it.