5 Social Media Ideas to Kick Off August
It’s officially August (how?!), which means it’s the perfect time to refresh your feed, reconnect with your audience, and get ahead of your content calendar. If planning social media feels like a struggle lately, don’t worry. We’ve got five post ideas that will help you show up consistently without overthinking it. Even if you are a serial overthinker (join the club).
Celebrate an August Holiday
I know, this feels so cliché, but when implemented strategically (and sparingly… please), they can be a fun, light-hearted content idea!
Here are some ideas:
August 4: National Chocolate Chip Cookie Day (hello, snack content!)
August 6: National Friendship Day (perfect for client love or team shoutouts)
August 15: National Relaxation Day (wellness tie-ins or downtime reminders)
Even if it’s just for stories, jumping on a timely moment can spark engagement.
Share Your August Goals
Invite your audience behind the scenes by sharing what’s on your radar this month. It could be a new product, project, event, or even a personal goal. Use this format to keep it simple:
“This month, we’re focusing on [X]”
“Our August goal is to [Y]—stay tuned!”
It shows you're human and helps build excitement for what’s ahead.
Highlight a Client or Customer
Always a great way to give your clients some love… not to mention a little self-promotion / pat on the back ;) Don’t overthink the format, just pair a great quote or photo with a caption like:
“Client shoutout! [Name] said it best: ‘[testimonial]’”
“We loved working on this project for [Client Name] – here’s a peek!
Beat-the-Heat Content
I always think we have gotten through the “peak heat” of summer around July… then August blesses us with it’s presence. Whether you sell a physical product or service, lean into that August vibe (& heat):
Summer drinks
Vacation inspiration
Beach scenes
Poolside reads
Heatwave humor
Think about what your audience is experiencing this month, and post something that makes them say: “That’s so me.”
Throw It Back or Show a Transformation
August is a great checkpoint to revisit how far you've come this year. Kids are headed back to school and the year is basically almost over at this point (right?!), so it’s a great time to reflect! Try a before-and-after post, a throwback to where you started, or a side-by-side of old vs. new:
“Swipe to see where we started in January…”
“Halfway through the year and still growing 👏”
It's a feel-good moment that encourages reflection and gives your audience something to root for.
Need Help Bringing These Ideas to Life?
Whether you’re looking to book a content shoot, update your visuals, or create a strategy that actually works – we’re here for it.