Cosmic Cactus
Vacation Rental Portfolio | Port Isabel, Texas
The Challenge
Cosmic Cactus is a vacation rental portfolio with real personality. The kind of properties that photograph beautifully and earn five-star reviews from guests who stay. But online, the brand was active without being strategic. The content looked good on the surface, but it wasn’t reaching the right people, wasn’t telling the right story, and wasn’t converting social interest into direct bookings.
The Approach
We came in with a two-track strategy: elevate the organic presence to build brand credibility, and layer in paid media to test what the brand could do when the right audience actually saw it. We audited the existing content and rebuilt the strategy around the booking journey. Every piece of content spoke directly to the traveler mindset: the experience of being there, the feeling of the properties, the reason Cosmic Cactus was worth choosing over every other option on the Texas coast. We ran a targeted paid campaign designed to get the brand in front of the right travelers at the right time. The results validated exactly what we believed: that a well-positioned property with the right creative and targeting can outperform industry benchmarks significantly, even on a lean budget.
The Results
The organic presence built trust. The paid campaign proved what happens when the right traveler sees it.
12%
click-through rate on paid campaign. Industry average is 1-2%. When the creative is right and the targeting is right, travelers click.
242%
increase in profile visits. More travelers checking out the properties and getting one step closer to booking.
$0.07
cost per result. Industry benchmark is $0.20–$0.80. Less than a dime to reach a traveler actively looking to book.
173%
increase in link clicks to the booking page. The clearest signal someone is about to become a guest.
40K
travelers reached through paid campaign. Travel decisions take multiple touchpoints. This campaign nailed the first one.
97%
increase in content views. More travelers finding the properties, building familiarity before they ever reach out.
Ready to Get Bookings?
Let’s talk through what’s happening and figure out the right next step.