Bar Under the Sun

Bar & Restaurant | Corpus Christi, Texas

The Challenge

Bar Under the Sun had built something worth showing up for, but their digital presence told a different story. Content was being posted but it was trend-chasing without strategy, pretty without purpose, and not doing anything to bring people in. Events went underpromoted, specials went unannounced, and outside of social, there was nothing. No email, no SMS, no owned audience.

The Approach

We came in with a full audit of where the brand stood and built a multi-channel strategy from there. Organic social, email, SMS, and design, all connected, all working toward the same goal: a brand presence that doesn't just look good but actually drives people through the door. We rebuilt the content strategy around one goal: putting people in seats. Events get promoted, specials spotlighted, and lifestyle content keeps the brand worth following. We built an SMS opt-in program for urgency: pop-up specials, last-minute promos, and event reminders that get seen the same day they're sent. We launched a monthly newsletter keeping loyal guests in the loop on upcoming events, specials, and everything worth showing up for, straight to their inbox. We handled design across every touchpoint: website, menus, and branded graphics that carry the brand consistently from the feed to the front door.

The Results

More regulars. More new faces. More sold-out Saturdays. Here's what five months of strategy looks like:

187%

increase in Instagram post interactions over five months: an audience that’s genuinely invested in the brand, not just following it

405%

increase in comments, with post shares up 121%. Customers tagging friends, asking about events, and spreading the word.

$20K

in revenue on a single Saturday, driven by consistent event promotion that turns a monthly recurring event into our biggest revenue day, every month.