Palo 32°

Luxury Safari Resort | Strawn, Texas

The Challenge

Palo 32° is a luxury safari-tent glamping retreat outside of DFW, built for couples looking for a private, upscale escape. They came to us wanting consistent occupancy growth, especially through the slower shoulder seasons, not just steady bookings during peak months. Organic social was the only real marketing lever in place, most of it concentrated on TikTok, and it wasn't built to move that needle. The content looked good, but it wasn't reaching new travelers or filling the gaps in the calendar that mattered most.

The Approach

We rebuilt the strategy around our Ripple Effect Method, the framework we use to grow hospitality brands in layers rather than a straight line. Organic content shifted to feel more grounded and true to the brand. Blog content gave Palo 32° a deeper layer of storytelling, capturing search traffic and giving travelers more reasons to trust the brand before they ever reached out. Email became a consistent touchpoint to keep past and future guests in the loop. Paid media did what organic alone couldn't: put Palo 32° in front of new travelers who didn't know the brand yet. Every month, we look at what the property actually needs, upcoming occupancy gaps, seasonal shifts, specific goals, and build campaigns around that, so paid, organic, and email are always working toward the same target.

The Results

Palo 32° needed a strategy built around consistent occupancy, not vanity metrics. One month in, the numbers show that strategy is working:

55%

occupancy in June, compared to 41% last June, with the new strategy driving real, trackable booking activity alongside it.

534

clicks sent directly to Palo 32°'s booking site through the campaign in that same window, traffic that didn't exist before paid media was in place.